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The message of Jesus Christ is the greatest and most triumphant message we will ever encounter. One can see from the trajectory of the culture, that many no longer think of it as relevant, impactful or life-changing. In this thought-provoking book, Jeff uses an ingenious approach to compare the brand of Christianity to other successful brands. As a result, readers will walk away enticed by a renewed perspective of what it means to represent the brand of Jesus Christ well.

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