In the US, the Christian brand is losing relevance and influence. A key reason is that Christians, who represent the brand to the world, fail to display the promises of Christianity. We do not consistently act in a way that reinforces God’s unconditional love.
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Author + Pastor
Jeff Jones is the Lead Pastor of Chase Oaks Church in the north Dallas area, one church in multiple locations. He is a graduate of Dallas Theological Seminary, co-founder of the Center for Church Based Training, and co-author of The Leadership Baton. Jeff has been married to his wife, Christy, for over 30 years. They have two sons, Collin (married to Kenzie), Caleb (married to Samantha), and two granddaughters, Eden and Mabel.
People who were nothing like Jesus liked Jesus, and he liked them back. But the same can’t be said for Jesus followers today. And that’s a problem. Jeff brings a unique perspective on how Christians can use a 21st century approach to clearly reflect what is already true about Jesus’ irresistible gospel. It’s a must-read for pastors, followers of Jesus, and anyone who longs to recapture the power behind Jesus’ message from two millennia ago.
With powerful insights from the Bible, history, and the marketplace, “Rebranding Christianity” reveals why Christianity has gone from being respected, to tolerated, to canceled in a few short decades.
If the word “brand” throws you off, take another look. Far from a manual on marketing Christianity, Jones and his fellow authors call Christians to recover the heart of Jesus’s message, and the ultimate evidence for Christianity’s truth, unconditional love for others. If you struggle to hold on to hope in the future of Christianity in America, read this book to face our failures, discern root causes, and to discover hope for a better future in the power of God—if we make crucial changes. Read this book and give it to a friend!
“Rebranding Christianity” creates a conversation I believe every Christian leader should be having with their teams and churches. This book did a phenomenal job of not just stating the problem but providing clear and practical solutions for how Jesus followers can win over a skeptical world.
When you lose your way, you need a guide to get you headed back in the right direction. I can’t think of a better person to guide us than my dear friend, Jeff Jones. “Rebranding Christianity” lays out a practical way for each of us to see the real heart of Jesus for all people. This book will change your thinking and challenge you to reach others in a deeper, more meaningful way. This book is the start of something new—an encouraging guide that could be just what we need to make the American Church fruitful again.
I think the evangelical church is in trouble, in fact, I’m skeptical it will survive the next generation. I agree with Jeff Jones, the solution is going back to the admonition that was left, to the practice that permeated the early church, to… well stop reading this and start reading the book, it’s really good and it points us in the right direction.
“Rebranding Christianity” is a compelling and timely perspective on the American church and how we, as church leaders and everyday Christians, can rebuild Christianity’s reputation. Jeff, Mike, and Dwight build an insightful biblical and business case that is critical for every church leader to embrace moving into the future.
Jeff powerfully addresses the mistake of resorting to culture war in divisive times. It always ends in ugly behavior and damage to the gospel. Many years later, there will be deep regret and passionate apologies for past mistreatment of people. So, why even go there? Jeff convincingly calls us to a more difficult discipleship path. A more genuine following of Jesus. A more authentic abiding in the True Vine. A path of engaging, serving, and loving others so well that they see Jesus in us!
“Rebranding Christianity” is a work for our time, a time in which spiritual curiosity remains high despite mounting struggles with the current “brand” of Christianity. Jeff is a student of culture as much as he is a student of Scripture, and the innovative approach he, Mike, and Dwight take in going well beyond naming the self-inflicted challenges facing the faith community to offering practical wisdom and corrective steps offer a roadmap for the American church in the coming decade.
The message of Jesus Christ is the greatest and most triumphant message we will ever encounter. One can see from the trajectory of the culture, that many no longer think of it as relevant, impactful or life-changing. In this thought-provoking book, Jeff uses an ingenious approach to compare the brand of Christianity to other successful brands. As a result, readers will walk away enticed by a renewed perspective of what it means to represent the brand of Jesus Christ well.
The book argues in practical detail for another way that is better in touch with Jesus’ heart and actions, the one who died for us while we were yet sinners.